Palazzo Firenze by Baglioni Hotels & Resorts

Florence, July 2026 – Palazzo Firenze by Baglioni Hotels & Resorts enters a new chapter with a carefully conceived redesign by Studio Marco Piva. This transformation is part of the company's strategic vision to continuously evolve and innovate across its portfolio, reaffirming the property's position among Florence's most distinguished luxury addresses. Located in the vibrant Santa Croce neighbourhood, Palazzo Firenze brings together the European spirit of luxury that defines Baglioni Hotels & Resorts with a slower, more authentic way to experience the city's history, culture, and local character.

Within this vision, hospitality extends far beyond accommodation. The guiding principle is "beauty by design" — a deliberately crafted aesthetic meant to be experienced rather than simply observed. This philosophy transforms Palazzo Firenze into a place that captivates, inspires, and lingers in memory. Every corner has been carefully considered, from public areas to the 24 guestrooms and suites. The De Pepi Suite, dedicated to a Florentine spice-trading family, draws inspiration from warm pepper tones and textures reminiscent of traditional mortars and grinders. The Da Verrazzano Suite honours Giovanni da Verrazzano, the first European explorer to discover New York Bay, with deep blues, warm ochres, and flowing forms capturing the rhythm of the sea.

Originally constructed in the first half of the 18th century at the request of Marquis Giovanni Maria Baldinucci, Treasurer to the Pope, Palazzo Jacometti Ciofi has preserved its historic and architectural legacy through the centuries. Studio Marco Piva's vision brings a contemporary perspective to the palazzo's heritage, balancing timeless architecture with modern refinement.